
At the proofing stage, changes that the client requests to be made concerning original art provided. AA's are considered an additional cost to the client usually.
All original copy, including type, photos, and illustrations, intended for printing.
Within a publication, an additional item positioned into the publication loose (not bound in).
Postal information place on a printed product; Postal information preprinted on a mailing envelope or a piece in place of a stamp.
Portion of a page or paper that can be printed on.
Subjective term referring to very small space, thin line or close register. The meaning depends on who is using the term and in what circumstances; A very thin line or gap about the width of a hair or 1/100 inch.
Arrangement of type and visual elements along with specifications for paper, ink colors and printing processes that, when combined, convey a visual message.
The crafts, industries, and professions related to designing and printing on paper and other substrates.
A metallic or pigmented coating on plastic sheets or rolls used in foil stamping and foil embossing.
Using a die to place a metallic or pigmented image on paper.